Graduate Catalog 2021-2022

BADM 697E Integration Seminar in Research in Marketing

Application of the theoretical principles and research tools. Analysis of cases and business situations in the domestic and international markets. Application of research methods for the solution of marketing problems. It includes the development of a research proposal. Grade: P/NP.

Credits

3

Prerequisite

BADM 5030, 5090 and approval of all specialization courses