CFMA 120 Introduction to Fashion Merchandising
This course studies the integration of the concepts of fashion marketing, with its practice and application to the industry. In addition, it focuses on the development of a marketing plan. The use of case studies allows the student to analyze and develop solutions regarding positioning, brand name image, market goals and product segmentation related to fashion. Students will visit a publicity agency with the purpose of learning to create an advertising campaign.
Notes
60 hours