General Catalog 2022-2023

Marketing for Digital Media (BBA)

The Bachelor of Business Administration in Marketing for Digital Media provides a practical preparation that fosters the development of technical skills and competencies that help to understand the role of marketing in electronic commerce and the knowledge of digital media in this field.

In addition, it develops analytical skills and techniques to identify, study and solve problems that allow the achievement of digital media strategies.

It will be a requirement for graduation from the program to pass all concentration courses with a minimum of C.

The Fajardo Campus is authorized to offer this program in campus and through online education.

Competency Profile of Graduates

Knowledge

Demonstrate knowledge and understanding of:

  1. the basics of digital media marketing for decision making.
  2. innovations to measure processes on the web.
  3. positioning strategies in the most important search engines.
  4. interdisciplinary approaches for the formation of a global vision.

Skills

  1. Properly use the vocabulary inherent in the field of marketing for digital media in Spanish and English.
  2. Apply quantitative and qualitative analysis in solving problems in the area of marketing for digital media.
  3. Research various sources, select relevant material, organize and analyze information for decision making.
  4. Work in a team and handle situations in the marketing field through the development of critical thinking.

Attitudes

  1. Manifest an ethical, legal and social responsibility attitude in the decision-making process in the area of marketing for digital media.
  2. Show interest in continuing professional development.

Requirements for the Bachelor's Degree in Business Administration in Marketing for Digital Media

General Education Requirements 48 credits
Core Requirements 41 credits
Concentration Requirements 33 credits
Elective Courses 3 credits
Total 125 credits

General Education Requirements - 48 credits

Forty-eight (48) credits are required, as explained in the General Education Program Requirements section. Students in this Program will take GEMA 1200 in the Basic Mathematics Skills category.

Core Requirements - 41 credits

ACCT 1161Introduction to Financial Accounting

4

ACCT 1162Introduction to Managerial Accounting

4

BADM 1900Fundamentals of Business Management

3

BADM 3900Information Systems in Organizations

3

BADM 4300Managerial Economics

3

FINA 2101Corporate Finance I

3

MKTG 1210Introduction to Marketing

3

MAEC 2140Fundamentals of Quantitative Methods

3

MAEC 2211Principles of Microeconomics

3

MAEC 2212Principles of Macroeconomics

3

MAEC 2221Basic Statistics

3

MAEC 2222Managerial Statistics

3

 

OMSY 3030Business Communication in Spanish

3

Or

OMSY 3040Business Communication in English

3

Concentration Requirements - 33 credits

MDME 1101Fundamentals of Marketing for Digital Media

3

DGDM 1104Analysis of Graphic media

3

MDME 2201Development of Web Tools

3

MDME 2203Search Engine Positioning Strategies

3

MDME 3020Marketing Strategies for Social Media

3

MDME 3045Marketing for Email

3

MDME 3115Content Design Strategy

3

MDME 4012Web Analytics

3

MDME 4041Inbound Marketing

3

MDME 4910Marketing for Digital Media Practice

3

MDME 4973Seminar in Marketing for Digital Media

3