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Graduate Catalog 2022-2023

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Contents

Board of Trustees
Academic Administration of the University (Campuses and Central Office)
Faculty of the University
Directory
General Information
Admission to Master’s and Doctoral Programs
Online Education
Tuition, Fees and Other Charges
Student Financial Aid
Services Related to the Office of the Registrar
Support Services and Student Life
Study Modalities and Learning Experiences
International Student Mobility Program (ISMP)
Satisfactory Academic Progress Requirements for Professional Certificates, Master’s and Doctoral Programs
Academic Norms for Master’s Programs and Professional Certificates
Academic Norms for Doctoral Programs
Graduation and Diplomas
Academic Norms of Compliance
Graduate Academic Offerings
Programs of Study: Masters-and-Doctoral-Programs-and-Professional-Certificates
Courses
- ACCT - Accounting
- ANES - Anesthesia
- ARED - Art Education
- ARTS - Fine Arts
- ATSD - Autism
- BADM - Business Administration
- BIOL - Biology
- BIOT - Biotechnology
- BLED - Bilingual Education
- BUED - Business and Entrepreneurial Education
- BUSI - International Business Intelligence
- CHEM - Chemistry
- CJUS - Criminal Justice
- COED - Cooperative Education
- COIS - Open Information Computer Systems
- COMP - Computer Science
- COMU - Communication
- CRIN - Crisis Intervention
- CSNS - Computer Science in Networks and Security
- CYSE - Cyber Security
- DIAB - Education in Diabetes
- DIMU - Instructional Design and Multimedia
- DMEC Digital Marketing and Electronic Commerce
- DNAP - Nursing Anesthesia
- ECMP - Educational Computing
- ECON - Economics
- ECRE - Economic Crimes Research
- EDUC - Education
- ELEN - Electrical Engineering
- ENGL - English
- EVSC - Environmental Sciences
- FACO - Family Counseling
- FINA - Finance
- GERO - Gerontology
- GLIN - Loss and Grief Intervention
- GLLO - Global Logistics
- GOVE - Government and Public Policy
- HIST - History
- HPER-Health-Physical-Education-and-Recreation
- HURS - Human Resources
- IBAD - International Business Administration
- INBS - International Business
- INBU - Interregional and International Business
- INSE - Information Security
- ISCF - Information Security in Computer Forensics
- LARE - Labor Relations
- LIDE - Leadership and Instruction in Online Education
- LING - Linguistics
- LISC - Library and Information Sciences
- MATH - Mathematics
- MECN - Mechanical Engineering
- MKGD - Marketing and Graphic Design
- MKTG - Marketing
- MOMI - Molecular Microbiology
- MUED - Music Education
- MUSI - Music
- MUTE - Music Technology
- NEUR - Educational Neuroscience
- NURS - Nursing
- OCLE - Organizational Change Leadership
- PGER - Psychogeriatrics
- PSYC - Psychology
- PUHE - Public Health
- QODS - Quality Organizational Design
- RELI - Religious Education
- REME - Research Methods
- SEMI - International Business Administration
- SLAR - Second Language Research
- SMKT - Strategic Marketing
  - 6000
- SNLI - Sign Language Interpretation
- SOPM - Service Operations Management
- SOWO - Social Work
- SPAN - Spanish
- SPLP - Speech-Language Pathology
- TALO - Applied Technology in Operations and Global Logistics
- THEO - Theology
- TURI - Tourism
- WSCN - Wound and Skin Care

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SMKT 6020 Brand Strategies

Development of tools to assess, plan and implement brand strategies. Emphasis on brand strategies that give the companies a sustainable value, competitiveness and sustained growth.

Credits

3