General Catalog 2023-2024

HRMT 2200 Introduction to Marketing in The Hospitality Industry

Discussion of the principles and basic concepts of marketing applied to the hospitality industry. Includes the organization, planning and the marketing strategies for services in the context of lodging, foodservice and other tourist related businesses. Study of the variables controlled by a company and those beyond its control. Analysis of consumer behavior, the modern marketing trends, segmentation and location of markets, and information systems.

Credits

3