Communications (BA)
The Bachelor of Arts in Communications aims to provide a theoretical and practical preparation in the field of social communication by emphasizing the areas of public relations and advertising. It includes the knowledge and management of communication media and administrative, research and technical skills. The Program has been designed with a multi-disciplinary curriculum content that propitiates the preparation of professionals able to compete in the employment market or for self-employment.
The Ponce Campus is authorized to offer this Program.
Competencies Profile of Graduates
This Program is designed to develop the competencies that will enable students to:
Knowledge
- Identify the processes and methods of formal and informal research for the development of projects of public relations, advertising, and management of media.
- Recognize the formal and informal norms of ethical practice of Public Relations and Advertising, as well as those of related professions.
- Explain the communication platforms for massive and interpersonal use.
Skills
- Use language satisfactorily, according to the appropriate style for professional applications.
- Use research methods for project planning and evaluation.
- Apply the correct steps for the achievement of the objectives in the efficient and effective accomplishment of a project.
- Develop innovating strategies and tactics for the achievement of objectives.
- Use current and leading technologies for the administration of communication in diverse scenarios.
- Complete professional projects focused on achieving the objectives in an efficient and effective way, demonstrating the use of strategic planning.
Attitudes
- Value the importance of performing their professional work correctly, reasonably filling the expectations of their clients.
- Exhibit a high degree of ethics and responsibility in their profession.
- Show the capacity to solve problems in an innovating and creative manner.
- Demonstrate responsibility and commitment with their professional development.
Requirements for the Bachelor of Arts Degree in Communications
| General Education Requirements |
48 credits |
| Core Requirements |
33 credits |
| Major Requirements |
30 credits |
| Elective Courses |
9 credits |
| Total |
120 credits |
General Education Requirements - 48 credits
Forty-eight (48) credits are required as explained in the section “General Education Requirements for Bachelors’ Degrees.” Students of this Program will take the nine credits in English Communication Skills in the sequences GEEN 1201, 1202, 2203 or 2311, 2312, 2313.
Core Requirements - 33 credits
Major Requirements - 30 credits