Digital Graphic Design and Multimedia (BS)
The Bachelor of Science degree in Digital Graphic Design and Multimedia provides students the principles, concepts and practices of industry, publicity and communications. It is based on the development of professionals of visual communication prepared to manage new ways to offer services, plan, design, and communicate ideas and graphic messages in a clear and effective manner. It prepares them to make use of interactive electronic mediums in a world that is becoming more and more complex and competitive due to the development of new digital technology and the globalization of markets.
The Aguadilla and Fajardo campuses are authorized to offer this program face to face. The Aguadilla campus is authorized to offer this program in distance education.
Competencies Profile of Graduates
This Program is designed to develop the competencies that will enable students to:
Knowledge
- Know the foundations and stages of the design process from the conception of an idea to its representation, development and implementation.
- Know the fundamental guides that govern the esthetic order of visual communication, in addition to the formal elements and computer principles of a graphical composition.
- Demonstrate knowledge of the methodologies and processes of the creation of images and the traditional and digital techniques of graphical expression.
- Have universal historical, ethical, legal and marketing knowledge to be able to communicate effective messages within the framework visual.
- Know the theories of the new means and new technologies in the artistic context.
Skills
- Apply in a creative form the processes, skills, materials, techniques, styles of representation, and technology, as well as the historical knowledge, critiques and theoretical knowledge in the problem solving of design and visual communication.
- Make creative and innovating proposals of design in different formats and bases, that respond properly to specific objectives with esthetic and functional criteria, satisfying the needs of the client and the exigencies of the market.
- Form the concept, plan, design and implement projects of communication with different degrees of complexity in the different areas of graphical design application.
Attitudes
- Demonstrate a deep critical awareness and reflection of the pieces of visual communication when considering their meaning, interpretation, diffusion and their ways of production, with criteria that will permit the interpretation of how these influence society and the environment.
- Demonstrate esthetic sensitivity and creative ability that reflect originality and innovation with solid ethical and humanistic values.
- Show awareness of the ecological impact of the means of graphical production and of the conservation of the planet.
Requirements for the Bachelor of Science Degree in Digital Graphic Design and Multimedia
| General Education Requirements |
48 credits |
| Major Requirements |
72 credits |
| Elective Courses |
3 credits |
| Total |
123 credits |
General Education Requirements - 48 credits
Forty-eight (48) credits are required as explained in the section “General Education Requirements for Bachelors’ Degrees.” The students of this Program will take course GEST 2020 (The Natural Environment and the Human Being) in the Scientific and Technological Context category, and course GEHS 3050 (Human Formation, Society, and Culture) in the Historic and Social Context category.
Major Requirements - 72 credits
| DGDM 1101 | History of Graphic Design | 3 |
| DGDM 1103 | Foundations of Graphic Design | 3 |
| DGDM 1104 | Analysis of Graphic media | 3 |
| DGDM 1201 | Digital Photography Applied to Graphic Design I | 3 |
| DGDM 1202 | Digital Photography Applied to Graphic Design II | 3 |
| DGDM 2201 | Digital Graphic Design I | 3 |
| DGDM 2202 | Digital Graphic Design II | 3 |
| DGDM 2203 | Design and Graphic and Digital Typesetting | 3 |
| DGDM 2204 | Introduction to Multimedia Design | 3 |
| DGDM 2205 | Semiotics and Graphic Communication | 3 |
| DGDM 2206 | Writing for the Digital Format and Video Production | 3 |
| DGDM 3014 | Corporate Identity Design and Visual Identity | 3 |
| DGDM 3015 | Packaging Design and Displays | 3 |
| DGDM 3016 | Principles of Animation | 3 |
| DGDM 3021 | Design and Multimedia Production I | 3 |
| DGDM 3022 | Design and Multimedia Production II | 3 |
| DGDM 4003 | Ethical and Legal Principles of Graphic Communication | 3 |
| DGDM 4004 | Administration and Marketing of Graphic Media | 3 |
| DGDM 4005 | Professional Seminar | 3 |
| DGDM 4006 | Design and Production of the Digital Professional Portfolio | 3 |
| DGDM 4007 | Advertising Campaign Seminar | 3 |
| DGDM 4013 | Publishing Design | 3 |
| DGDM 4014 | Animation and Three-dimensional Graph (3D) | 3 |
| DGDM 4910 | Practice | 3 |