General Catalog 2023-2024

Corporate Communication (BA)

The Bachelor of Arts program in Corporate Communication is designed to provide students with the skills and the general knowledge on the corporate communication necessary to advance in the different areas of communications. It aspires to prepare specialists able to respond to the social and economic challenges of this field.

The curriculum connects students to the design, structure, management, and analysis of the strategies of communication within the internal and external corporate context. Likewise, it aspires to strengthen corporate strategic thinking in the light of the integrated communications of marketing. The program aspires to fortify the oral and written skills necessary for corporate communication. Theory may be supplemented with an academic-professional internship abroad, and it is required that the corresponding proceedings be conducted through the Office of International Relations of the Campus, with the approval of the department director.

The Metropolitan Campus is authorized to offer this program.

Competencies Profile of Graduates

The program is designed to permit the development of the following competencies:

Knowledge

To demonstrate knowledge and understanding of:

  1. the basic concepts of corporate communication.
  2. the integration of the data and information with the aim of performing different communicative strategies.

Skills

  1. To prepare annual plans of image and communication, reputation, culture, social responsibility, brand, publicity at the strategic and operational level.
  2. To coordinate the communication of all the levels of direction of the organization with respect to political decisions, rules of action and communication, with vision of the possible social and sectorial impacts.
  3. To develop research projects of communication with theoretical, methodologic and technical strength.

Attitudes

  1. To respect the ethical aspects of the profession.
  2. To value the utility of the programs of action and communication directed to the different strategic communities.
  3. To recognize the importance of the oral and written skills in enterprise communication.

Requirements for the Bachelor of Arts Degree in Corporate Communication

General Education Requirements 48 credits
Major Requirements 63 credits
Prescribed Distributive Requirements 3 credits
Elective Courses 6 credits
Total 120 credits

General Education Requirements - 48 credits

Forty-eight (48) credits are required as explained in the section “General Education Requirements for Bachelors’ Degrees."

Major Requirements - 63 credits

COMU 1000Introduction to Communications

3

COMU 2001Corporate Communication

3

COMU 2002Administration of Corporate Communication

3

COMU 2003Trends in Communication Technology

3

COMU 2030Foundations of Public Relations

3

COMU 2031Foundations of Advertising

3

COMU 3001Strategic Planning

3

COMU 3013Public Relations Plan

3

BADM 1900Fundamentals of Business Management

3

ENTR 2200Foundations of Entrepreneurship

3

INTB 2200Cultural Awareness in International Business

3

MKTG 1210Introduction to Marketing

3

COMU 2000Fundamentals of Journalism

3

COMU 2010Writing for Mass Media

3

COMU 2197Creative Project

3

COMU 2250Foundations in Social Media Administration

3

COMU 3002Psychology of Communication

3

COMU 3015Advertising Projects

3

COMU 3021Production for Multimedia

3

COMU 3025Integral Communication of Brand Names

3

COMU 3970Current Topics in Communications

3

Prescribed Distributive Requirements - 3 credits

The student will take 6 credits from the following courses to complete the credits of the component of prescribed distributive requirements. The course COMU 4494 will be taken outside Puerto Rico.

COMU 4493Professional Practice

3

COMU 4494Academic Internship

3