General Catalog 2025-2026

ADEV 3850 Customer Relationship Software (CRM) Administration

Study of the interaction between customers, sales, and marketing functions. Use of software for automation and sales promotion. Analysis of data warehouse technologies to add transactional and proportional information to reports. Discussion of dashboards and key indicators of a business. Requires a total of 45 conference / laboratory hours. Requires additional hours in an open laboratory.

Credits

3

Prerequisite

ADEV 3500