DSGN 3011 Design, Society, Market and Branding
Analysis and interdisciplinary exploration of strategic design brands (branding). Scanning through a transversal approach of user-centered design of brands: socioeconomic context, market, psychology, sociology and cultural expressions. Approach to the design as the manager of business initiatives, markets and brands from the analysis and imaging products and services in relation to the public receiver. It includes the management of equipment and similar materials, as well as digital platforms.