Specialization in Marketing

Competencies Profile of Graduates for the Specialization in Marketing

The Master in Business Administration (MBA) with a specialization in Marketing is designed to develop skills that enable students to:

Knowledge

Demonstrate knowledge and understanding of:

1. the concepts, theories and practices that serve as a basis for efficient and effective decision making in marketing-related fields.
2. the concepts, theories and practices and its relationship with strategic decision making in marketing companies.
3. trends in the domestic and international marketing environment that affect decision making.

Skills

1. Identify the information and the knowledge necessary for making strategic decisions in marketing.
2. Prepare quantitative and qualitative analysis in solving marketing problems.
3. Use critical thinking and analysis in decision-making.

Attitudes

1. Evaluate the importance of ethical behavior in decision-making.
2. Demonstrate a global vision and openness towards international markets.

Requirement for the Specialization in Marketing - 15 credits

Required Courses - 6 credits

BADM 6350	Strategic Marketing	3
BADM 697E	Integration Seminar in Research in Marketing	3

Three courses selected from the following:

BADM 5480	Digital Marketing	3
BADM 6160	Marketing Research	3
BADM 6360	Marketing Communication	3
BADM 6370	Sales Analysis and Forecasting	3
BADM 6380	Consumer Behavior	3
BADM 6390	Global Marketing	3
BADM 6480	International Pricing	3
BADM 6550	Seminar on Current Marketing Topics	3