Strategic Marketing (MS)
The Master in Science of Strategic Marketing is aimed at professionals, administrators, managers, directors and owners of businesses and would-be entrepreneurs interested in developing and implementing strategies that respond to changes in local and global markets.
The Ponce Campus is authorized to offer this program through online education.
Competencies Profile of Graduates
The Program is designed to develop the competencies that will enable students to:
Knowledge
Demonstrate knowledge and understanding of:
- the theoretical and practical foundations of the strategic planning of marketing.
- the aspects necessary to develop strategic marketing plans that generate value and growth.
- the marketing strategies that complement the corporate strategy.
- the new challenges and paradigms of a Manager in the marketing environment.
Skills
- Develop strategic plans for products and services.
- Interpret indicators of effectiveness of strategies in the area of marketing.
- Apply theories, principles and models of strategic planning in marketing efforts.
Attitudes
- Demonstrate the importance of the ethical principles of research.
- Value technology as a useful means to address the various challenges and needs in the management of marketing products and services.
- Demonstrate continuous commitment to their professional development.
Admission Requirements
- Comply with the requirements for admission in the current Graduate Catalog.
- Hold a bachelor’s degree with a minimum of 9 undergraduate credits in marketing, approved with C or higher.
Requirements for a Master in Science of Strategic Marketing (MS)
Specialization Requirements - 36 credits