Corporate Communication (BA)
The Bachelor of Arts program in Corporate Communication is designed to provide students with the skills and the general knowledge on the corporate communication necessary to advance in the different areas of communications. It aspires to prepare specialists able to respond to the social and economic challenges of this field.
The curriculum connects students to the design, structure, management, and analysis of the strategies of communication within the internal and external corporate context. Likewise, it aspires to strengthen corporate strategic thinking in the light of the integrated communications of marketing. The program aspires to fortify the oral and written skills necessary for corporate communication. Theory may be supplemented with an academic-professional internship abroad, and it is required that the corresponding proceedings be conducted through the Office of International Relations of the Campus, with the approval of the department director.
The Metropolitan Campus is authorized to offer this program.
Competencies Profile of Graduates
The program is designed to permit the development of the following competencies:
Knowledge
To demonstrate knowledge and understanding of:
- the basic concepts of corporate communication.
- the integration of the data and information with the aim of performing different communicative strategies.
Skills
- To prepare annual plans of image and communication, reputation, culture, social responsibility, brand, publicity at the strategic and operational level.
- To coordinate the communication of all the levels of direction of the organization with respect to political decisions, rules of action and communication, with vision of the possible social and sectorial impacts.
- To develop research projects of communication with theoretical, methodologic and technical strength.
Attitudes
- To respect the ethical aspects of the profession.
- To value the utility of the programs of action and communication directed to the different strategic communities.
- To recognize the importance of the oral and written skills in enterprise communication.
Requirements for the Bachelor of Arts Degree in Corporate Communication
| General Education Requirements |
48 credits |
| Major Requirements |
63 credits |
| Prescribed Distributive Requirements |
3 credits |
| Elective Courses |
6 credits |
| Total |
120 credits |
General Education Requirements - 48 credits
Forty-eight (48) credits are required as explained in the section “General Education Requirements for Bachelors’ Degrees."
Major Requirements - 63 credits
Prescribed Distributive Requirements - 3 credits
The student will take 6 credits from the following courses to complete the credits of the component of prescribed distributive requirements. The course COMU 4494 will be taken outside Puerto Rico.