Marketing for Digital Media (BBA)
The Bachelor of Business Administration in Marketing for Digital Media provides a practical preparation that fosters the development of technical skills and competencies that help to understand the role of marketing in electronic commerce and the knowledge of digital media in this field.
In addition, it develops analytical skills and techniques to identify, study and solve problems that allow the achievement of digital media strategies.
It will be a requirement for graduation from the program to pass all concentration courses with a minimum of C.
The Fajardo Campus is authorized to offer this program in campus and through online education.
Competency Profile of Graduates
Knowledge
Demonstrate knowledge and understanding of:
- the basics of digital media marketing for decision making.
- innovations to measure processes on the web.
- positioning strategies in the most important search engines.
- interdisciplinary approaches for the formation of a global vision.
Skills
- Properly use the vocabulary inherent in the field of marketing for digital media in Spanish and English.
- Apply quantitative and qualitative analysis in solving problems in the area of marketing for digital media.
- Research various sources, select relevant material, organize and analyze information for decision making.
- Work in a team and handle situations in the marketing field through the development of critical thinking.
Attitudes
- Manifest an ethical, legal and social responsibility attitude in the decision-making process in the area of marketing for digital media.
- Show interest in continuing professional development.
Requirements for the Bachelor's Degree in Business Administration in Marketing for Digital Media
| General Education Requirements |
48 credits |
| Core Requirements |
41 credits |
| Concentration Requirements |
33 credits |
| Elective Courses |
3 credits |
| Total |
125 credits |
General Education Requirements - 48 credits
Forty-eight (48) credits are required, as explained in the General Education Program Requirements section. Students in this Program will take GEMA 1200 in the Basic Mathematics Skills category.
Core Requirements - 41 credits
Concentration Requirements - 33 credits