Marketing (BBA)
The Bachelor of Business Administration in Marketing is designed to develop in students the knowledge, skills, and values competencies required in the marketing industry.
The program aims to form entrepreneurial professionals who can function in a globalized and diverse world.
The graduate of this program will demonstrate knowledge and understanding of the fundamentals of the marketing profession. Also, will be able to manifest skills and attitudes that allow her to develop better as a person and a marketing professional.
The student must approve the required core and major courses with a minimum grade of C.
This Program, in the San Germán Campus, is accredited by the International Assembly for Collegiate Business Education (IACBE), located on 11374 Strang Line Road, Lenexa, Kansas, USA.
This Program, in the Bayamón Campus, is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) (https://www.acbsp.org/).
The Aguadilla, Arecibo, Bayamón, Fajardo, Metropolitan, Ponce and San Germán campuses are authorized to offer this Program. The Aguadilla and Ponce campuses are also authorized to offer this Program through online education.
Program Goals
The Program aims to achieve the following goals:
- Develop professionals with the required knowledge in the marketing discipline.
- Promote research, information management and the use of technology as a means to generate knowledge that results in the improvement of marketing practices.
- Develop critical and understanding thinking towards problems related to the field of marketing.
- Promote the solution of problems related to the marketing field within the ethical, legal and social responsibility framework.
- Develop professionals committed to their professional improvement as a means to achieve better practice in the field of marketing.
Program Objectives
The Program aims to achieve the following objectives:
- Provide theoretical knowledge related to the marketing field.
- Use the Marketing Information System and technological advances for the production and construction of knowledge in the areas that compose the marketing field.
- Apply the knowledge and skills of the discipline in solving problems and making decisions related to the marketing area.
- Integrate innovation, creativity, values and ethical, legal and social responsibility principles related to the marketing field into professional practice.
- Demonstrate commitment to continuous improvement of the professional skills required in the marketing field.
Competencies Profile of Graduates
This Program is designed to develop the competencies that will enable students to:
Knowledge
Demonstrate knowledge and comprehension of:
- the principles, concepts, responsibilities and practices that allow to do a market analysis for decision making.
- the innovations and changes in the research and technological field.
- the interdisciplinary foundations for the formation a globalizing vision.
Skills
- Apply research, information and technological advances as resources in solving problems related to the marketing area.
- Manage situations collaboratively in the marketing field through the development of critical and strategic thinking. It includes the development of creativity, innovation and technology processes.
- Identify and take advantage of growth opportunities at a domestic and global level that generate value, growth and profits.
Attitudes
- Exhibit a creatibe, innovative, ethical, legal, and social responsibility attitude in the process of decision making in the marketing area.
- Assume leadership roles and professional responsibility in the marketing area.
Requirements for the Bachelor of Business Administration Degree in Marketing
| General Education Requirements |
48 credits |
| Core Course Requirements |
41 credits |
| Major Requirements |
24 credits |
| Prescribed Distributive Requirements |
6 credits |
| Elective Courses |
3 credits |
| Total |
122 credits |
General Education Requirements - 48 credits
Forty-eight (48) credits are required as explained in the section “General Education Requirements for Bachelors’ Degrees.” Students in this Program will take GEMA 1200 in the Basic Mathematical Skills category.
Core Course Requirements - 41 credits
Major Requirements - 24 credits
Prescribed Distributive Requirements - 6 credits
Select six (6) additional credits in Marketing courses from the 3000 or 4000 levels: